fbpx

BRAND BUILDING

brand building

WHAT IS BRAND?

Before learning about the term Brand building, we must know the term what is brand, first in order to analyze more efficiently . Brand can be broadly referred to as  the sum of your identity, what your business, your services, or your niche actually is, and the image that you are trying to make in the society or the market 

SO WE CAN SAY THAT Identity+ image= brand .

If you are getting into the market then you need to have your own identity that will be cemented by you only and you need to ensure that it is only to relate to you and no other person, that is the only way to have a clear and good image in the society, although you can partner yourself with big already established brands to have a good image. A brand is not just only about a company, it stands for trust, loyalty and faith and this is the major reason why every business can not turn out to be a brand since it can not offer us everything.

So we can also refer to our brand as our reputation in the market,a good reputation will ensure a better audience retention, better customer base, goodwill, fame, and name in the society and since we all know it takes so much time to build a reputation but just 1 second to lose it.So we need to ensure that our brand image is maintained throughout the time in the society,that the most basic necessity of brand building.

WHAT IS BRAND BUILDING 

Brand building basically refers to process to create an ever lasting image in the market ,in the minds of people through various marketing techniques,marketing campaigns.We can refer it as the visual voice of the company since customers can ensure from the image whether the brand is realible or not.

The goal of brand building to obviously help in the sales of company but also ,creating an image ,maintaining good relationships with the customers ,satisfying them ,informing them about the latest schemes are the basic things that are included under the sphere of brand build.

THINGS TO AVOID DURING BRAND BUILDING 

  1. BEING INCONSISTENT

The main obstacle that can come in your way during the brand building strategies is not being consistent,this will slow down your growth and hence you will not be able to reach the desired results ,in the time .So you should try to be as consistent as possible then you can achieve the desired results on time.

  1. THINKING ABOUT SHORT TERM

You can not do the brand building while only thinking about the present and not the future,future is the most necessary thing to be secured first so as to have a survival in market . If your brand is able to secure its future then that will ensure it is also capable of generating profits .

  1. NOT TAKING THE HONEST REVIEWS OF THE AUDIENCE

Customer feedback is a must ,when you are building your brand you should look upon the customers feedbacks and try to learn and improve your mistakes so as to deliver an overall better product or service which soever 

  1. PROMISING MORE AND DELIVERING LESS 

You must not make fake promises ,that you can’t keep with your audiences,this will make them trust you less and will start having trust issues so if you want to avoid the trust issues you should only promise the things that you are pretty sure to rely upon. This can be a major obstacle in your path of brand building

BRAND BUILDING STRATEGIES TO INITIATE

The brand building depends on various factors

  1. QUALITY 

Quality is the first and foremost thing that a company should keep in mind, because quality is what matters to the clients and customers,whether it’s the products or the services involved ,the quality should not be reduced. Customers can also relate to the quality of product with the brand which will be essential for your brand building in long run .

  1. GOOD MODE OF COMMUNICATION 

You must follow a good mode of communication, your brand must not hesitate to contact with your clients ,customers and solve their problems,take their feedbacks also .This is because this will also add on to the goodwill in the minds of customers about how they were treated ,how smooth was the communication for them from your brand

  1. BEING UNQIUE

You must try and aim to be unique in the market ,you should always try to provide people the things that are great in demand but low in supply in the market. If that is not possible and the supply is high as well you must try to add something unique to your product that will distinguish it from the rest of products available in the market.

This is to ensure that the customers will notice that they are getting something extra with the same product which will want them to crave for the product more.

  1. DOING INTERNAL MARKETING

Internal marketing is basically aims to supply the detailed knowledge of the brand ,what are its domain,what are the product,services provided etc to the people of the brand . This is to ensure the best output earned as the internal people should also know about the basic principles of your brand and also the basic principles of brand building .

  1. THINKING ABOUT THE FUTURE AS WELL

When working on brand building,you must keep in mind the futue prospectives as well. You must ensure that all the steps that you are taking today will not affect you future in the bad sence ,and hence will proove to be impactful in the future as well. It is only a normal business that thinks about today but it is a brand that thinks about today and works for a successful tomorrow .

  1. BRAND POSITIONING

Brand positioning is all about having a unique identity. It will help the customers to relate a particular product or service with your identity. This will also help in the continuity of the brand since the audience base has always a scope of increment under the brand positioning.

  1. BRAND REPOSITIONING

We must also check time to time the brand positioning as the time is very dynamic and it keeps on changing over a period . a thing that is trend for today may not be in the fashion after some time so in that case you may need to check all the brand positioning strategies and try to add on to them which will come under the domain of brand repositioning . this will help you to make your product or service more dynamic and hence will be able to satsfy the needs to coming generation as well. If we will provide old information , stale news , old services or products that will affect our brand building strategies negatively .

STEPS INVOLVED IN BRAND BUILDING 

1)UNDERSTANDING WHAT YOUR BRAND REPRESENTS , (so accordingly could analyze brand building techniques )

under this point you must look into the core strengths that your brand possesses,why your brand is existing in the market? What are the things it can supply to the market and society that are impactful.why the society must consider your brand seriously ?what is the thing that is unique in you from the others?

When you will work on all the questions mentioned above ,slowly you will also try to answer them and solve them which will help in improving and making your brand successful.

2) RESEARCHING THE COMPETITION 

You must be very well aware of your competitors,what are they doing right now ,what their next steps would be and accordingly strategize your future plans as well.

you must also try to win the confidence and trust of your audience so that they will also know that you posses something that the others donot  have and so they will come to you in case of any problem.

3)DETERMINING THE TARGET AUDIENCE 

You must select your niche and accordingly work on your selected audience and always try to cater them . If you are well aware of who your target audience are ,then accordingly try to satisfy and listen their problems or target them through various marketing campaigns,social media ,Google ads etc.

4) ENGAGE WITH YOUR AUDIENCE EMOTIONALLY

You must also try to engage with your audience emotionally, this will create an image in their subconscious mind that your mind is close to them.

SOME OTHER BASIC STEPS REQUIRED 

Some other steps requited during the process of brand building are  , having a good ebste layout , which you can buildi by the website development , apar from this when you have created your own website you have to do the SEO in order to get the rank from the sesrchbengines dso that you can get te new audience base for you and your brand who h can only be done by doing good SEO 

You also need to engage with your audience and for that as we know that in the modern times the majority of the audiences are on social media so in that case you may need to engage with them through the social media platforms , and for that you can do by SMM social media marketing . this will boost up your business in the social platforms . 

Moreover, you can also run ads for your business through the google ads in which google will charge so,e amount from you ( which varies on the basis of the niche)  but it will now showcase your ads on different keywords and queries on the searccg engine which will indeed help you a lot in your business.

There can be and there are as well many things to keep in mind while building a brand and also much more things to keep in the mind after you have built your own brand because the major task for you is started after you have built it. So digital marketing is we can say a game changer in this brand building concept as it will help you go through different phases such as

  1. Creating a website
  2. Running ads for brand
  3. Social media marketing 
  4. Search engine optimisation 

And also many other things that will selectively help you to select and target your audience that will have the same interests as you ,and you can practically imitate the necessary steps so as to have a profit for both the sides ,being you as the brand and being they as your audience as well.

We also have seen many large brands ,which in today’s world are known for their products or services but more than that they are also known for their strategies,their environment, their welcoming nature and everything that increases their hospitality experience and thos is what the brands do and will also continue to do in the future as well

All these things are the key factors . if are done and initiated correctly then can distinguish you from the rest of the society.    

This will ensure that you will turn out to have a great impact on the society while everyone else will stay just for the sake of profit . so stay motivated . analyse your niche, your interests and decide what you want to do. And start to build your brand. Right now.

HOW TO BUILD A BRAND? 

If you continue to initiate all the above-mentioned activities , time to time , enbnsure to have a good environment around you , at your workplace as well and also look upon other strategies of digital marketing such as doing SEO, content writing, Social media optimisation then all of these steps will collectively help your brand to grow and you will have a smooth path in the brand building process. 

BRAND BUILDING CASE STUDIES

There are many case studies in the sphere of brand building which we can learn and initiate during our journey of brand building . we are going to look at some of them .

STARBUCKS

Today when we talk about the Star bucks we automatically get the image of that lady with a coffee in her hand , we often criticize and make fun of the over-prized latte as well , but being a brand Star Bucks has done very well in the brand building strategies. From the very start, they kept on working on their atmosphere, their environment their service quality, and providing good interiors where customers can feel peace.

This is proven to be beneficial to them today where people like to go to the place and do their pending work there only while enjoying their coffee

We would like to conclude our blog here , if you have any questions you can write in the comments and also refer our other blogs as well .

You can go to our home page Idigitalboost

shoutout to our business partner TECHNOPANTHERS

Leave a Reply

Your email address will not be published. Required fields are marked *