WHAT IS REPUTATION

 We would first know the term reputation before knowing the term reputation management. Reputation is the utmost duty of the business, and management of a brand . The brand or the business when in the phase of getting established or is already established, but one thing they always need to keep in the mind is the reputation of their brand , the reputation is basically the beliefs or opinions that people have in their mind about a particular brand.

The beliefs will make them stick to the brand in the long-term run as well and that is why it is so important for a brand to always look  upon their image, and goodwill in the society 

So reputation management is a practise or we can say it consists of a set of practices that a brand does and will also continue to do in the long run in order to have a clean image in the society. It helps to influence the perception of the stakeholders and also the public conversations as well by monitoring ,keeping a constant check even responding to the things that can be a drawback to the reputation of the brand .

The basic aim of this reputation management is to keep the stakeholders and the public in their confidence because these 2 are the basic assets of the company as the stakeholders are the one who have invested their own sum of money in the company so they needed to be take in confidence for the ultimate survival of the brand and the public as well

The common public are the ones for whom the product or service is being delivered pr made so they also needed to be taken in confidence so in this reputation management we will get to know in detail about all the strategies that a business or a brand does in order to keep both of these parties in their confidence. 

And we know this thing particularly that before going to a particular place ,whether to buy some product ,whether it is an institution we always first like to surf it online and just check the decor ,the nearby locality and most importantly the reviews of the place and then we make our mind if we genuinely still want to go there at that place or not .So all these things also come under the domain of reputation management 

Also we are very well aware of the statement 

“BRAND IS NOT WHAT YOU SAY, BRAND IS WHAT THEY SAY”

                       -MARTY NUMIEIER

in the above lines the term “they” often represents to the public ,the common people. In today,s world it is also the google as well

DIFFERENT TYPES OF REPUTATION MANAGEMENT 

1)REPUTATION MANAGEMENT DURING CRISIS

The brand or the business may anytime be in the risk of a crisis. It may suffer from some type of crisis in the future or it may have already undergone some type of crisis in the past .Crisis are basically the time when nothing good is going in our way ,it is a period of great difficulty and during these times the things start getting even worse than expected.

One more thing that adversely affects the businesses is that even after the time period of crisis has stopped, the basic problem is the after effects that the brand or business faces after it . Since a crisis is a very pathetic situation ,even after it is gone it leaves some adverse affects which if not taken proper attention and action can adversely affect.  

So a proper strategic plan ,and proper attention to these situation can in turn be proven beneficial for the business and this is called the Reputation management during crisis.  These strategies help the business in the reputation management and even helps the brand to grow and get back to the old track by minimizing the adverse affects created by the crisis.

2)ONLINE REPUTATION MANAGEMENT 

The most practiced form of the reputation management is the online reputation management as we have discussed that before buying anything or even going to a shop we like to surf it online ,so in that case we need be to be strong in showing our online presence to the public as well because it will be a part of reputation. 

If the customer surfs us on google ,if we are able to satisfy them then it will be reflected in the future course of action as well.  It consists of doing al the necessary things that will help to create an interface depicting a good image of the brand . Below we have mentioned and discussed many points that will also join the sphere and the domain of the online reputation management. Once you read all the types ,you will get to know in detail about what are the causes and why it is so important in today’s time

3)SEARCH ENGINE OPTIMIZATION 

you can check out our blog SEO searching engine optimization it will clear all the doubts , what is content in marketing, how often to post, how much; length should the content have etc  ,we have discussed this in detail in it. Briefly understanding,SEO helps us to get the rank from the google ,so that we can rank high and get more organic traffic to our website and for that we need to be good in the eyes of google . We can do that by following the necessary protocols and updates . Posting regularly and interacting with the audience as well.

4)ONLINE REVIEWS

Online reviews play a very vital part in how you can display your online presence . Of the online reviews are bad then it is more likely that the targeted person will not follow any other course of action under your domain,but if you are able to get good reviews online then it will add on to your reputation management strategy. 

A person might feel overwhelmed and will review you 5 stars . You need to create this overwhelming atmosphere under your domain so that these customers can influence others to also experience your domain at least once and this chain will in turn be grown ,giving you online traffic and boosting up your presence also .

You can reply to the good reviews ,thanking them for rating you good and side by side can ask the bad reviews for further improvement or theor cause of concern for having a bad experience under your domain ,so you can work on those points to improve yourself.

5)SOCIAL MEDIA MANAGEMENT 

We have also made a blog regarding SMM((social media management)you can read that for understanding this in detail. 

Social media management plays a vital role in targeting your audience in the reputation management.  We know that in today’s time majority of the young audience are on instagram or Facebook. We can easily target them by managing our social media accounts ,providing them usefully content or the content which they genuinely need . By this if we are able to satisfy them they will also engage with us.

All of these are the strategies that a business or brand may need to carry out all the time ,whether they are in stable situation or not so that to ensure a continuous survival of their business because ,it takes the hardworking of life to earn reputation but just 1 second to lose it.

IMPORTANCE OF REPUTATION MANAGEMENT 

1)INFLUENCING ABILITY

All the reputation management strategy will cement your brand’s position in the market ,which will inturb help you to influence a section if society .

This section of the people can be anyone ,whether your neighbours,your service takes,your customers,even the people who are not directly linked to you but indirectly know about you thought family ,friends or verbal advertising. 

2) TRUST AMONGST THE PUBLIC

A good reputation management will give you the credibility in the market ,people will know that this brand is trustworthy and they will trust you in your bad times as well, and they will ultimately be in your confidence which will ensure firstly no situation of crisis will come ,but if even it comes then you have all the strategies planned in advance to stop it right away before it does any harm to your business. 

3)SUCCESS

If you are following all the strategies of reputation management then ultimately your consumer base will increase which will ensure your profit maximisation and you will get successful. 

4)ADVANTAGE OVER YOUR COMPETITORS 

Strategists each and every step in advance can give you an upper hand over your competitors in the market as the public is in your favour and will support you over your competitors. This is the advantage of creating a good will in the society. 

5)DEALING CRISIS

We already know how proper reputation management campaigns and activities can take your brand out of the situation of crisis and can get back to the old times with even more success. 

STEPS TO KEEP IN MIND DURING ONLINE REPUTATION MANAGEMENT 

1)ALWAYS MONITORING

You must keep on monitoring and analysing your future plans . By monitoring you will get to know about the true position of your brand. Monitoring means to monitor your brand on social media handles,monitoring reviews,monitoring the public perception and stakeholders believes,monitoring your website etc.

2)ALWAYS HAVING CONFIDENCE OF STAKEHOLDERS AND PUBLIC

It is most important in reputation management to have the confidence of stakeholders db public because these 2 are the main asset if the company

3)REGULARLY ENGAGING WITH AUDIENCE

If you will continue to engage with the audience,they will keep on getting to know more about you and whenever you will engage instantly this will strike their mind and over a period of time they will start building trust with you. 

You should also engage and respond fast to your customers or clients ,late response can even make a bad image in the society and instant responses could also make a bad image so accordingly you should reply under adequate time to have the best outputs required. 

4)MANAGING THE CONTENT

Content is the king in the digital world,your content should be very strong so as to grow and keeping in mind it should be organic and not copy pasted and moreover you need to work upon content daily according to the real life situations .

5)HANDLING HATE

If you can handle hate easily then the reputation management path is coping to be very smooth for you . Some brands cannot handle hate and thus they can never grow ,but if you have the ability to turn your haters into your lovers then you can grow definitely.  This can be done by asking them for genuine reasons and improving the overall customer experience. This is called constructive criticism. 

6)BEING DYNAMIC

We know that our world is very dynamic.  The thing that is in fashion today may not be a trend anymore tomorrow so you should be very dynamic so that you and your brand can change according to the new trends and the enhanced needs of the consumers.

This dynamic nature provides you with the factor of being relevant in the market, if you are relevant in the market then you are valued, if you are not relevant, then you are also not valued so you must change according to the changing times.

We have discussed in detail the reputation management and also the basic sub point that is the online reputation management. these practices also help you in the brand building, whether you have a business, you sell products, you offer services etc , the strategies of brand building will definitely help you in growing your business, to understand in detail the brand building strategies click here.  

However, you must keep in mind you should not promote anything having a bad impact on the society, and moreover you need to carry out all the practices on a daily basis and not only for some time and leave them after that . in this way,  the strategies also will not give you the results, so make a plan, analyze your goals and start your journey now.

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