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SEARCH ENGINE OPTIMIZATION ( SEO)

SEO SEARCH ENGINE OPTIMIZATION

 WHAT IS SEARCH ENGINE OPTIMIZATION ?

We refer to Search engine optimization as SEO in the tech world. The Search engine optimization refers to the process or the practise in which the website owners try to increase , or improve the visibility of their website to the search engines , like google , Yahoo, bing etc . 

This is done so as to rank amongst the top websites of the search engines so as to get more audience base as the users tend to click the top  5 sites they see and not surf after that in the majority of the cases.

So if a site is getting a good rank then that means that it will have a wide range of the audience with it which will help the site sin the services they are offering or the products they are selling ans more the number of people on the site means the more number of people will take the product or the service . 

Or even if the website is not offering any product or service but still is able to provide its users something valuable and something productive then in that case the site can earn its revenue from Google ads as well .

WHY IS SEO IMPORTANT 

Some people have this doubt in their minds as to why exactly is the Search engine optimization important.Why should we spend our precious time on doing Search engine optimization?The answer to this is very simple , if you want to rank then you need to be good in the this field .

SEO basically consists of organic search results, so that is why it helps to bring organic traffic to your website, the people who don’t know you are still surfing the web when they come across your website. Whenever the audience wants to search for something, they initially surf it or search it on Google or any other search engine, then they go to YouTube for getting to know more about it .

This is because searching about a topic on search engine helps us to read a blog , or any information regarding it , we can read it anywhere , sitting, standing , in a crowd or anywhere , but if we want to search a thig on youtube we need to listen it so we need a calm place or at least our earphones that make the searching on youtube less than that on the search engines .

Especially if we talk about the Google search engine , here atb the time of SEO, google has various protocols when practicing anything on your website, it checks which type of information or content are you providing, and your worth by checking your DA ( domain authority ) PA ( page authority ) SS ( spam score ) etc 

After these also there maybe various protocols like the keywords should be present in the meta title the heading shoud be within 60 words , it must have a power word, an emotional sentiment, a number as well and etc . after initiating all these steps in the SEO then the google,s bot further checks and crawls your website then gives you rank.

There are various sites working on a same keyword, which makes the competition great, and we can easily conclude that after all this competition if your website is at least coming in the top 10 list then you have done pretty well in the SEO. 

This gives us a sense of trust unconsciously, as when we surf a topic on  a surfer also we just scroll the top 5-6 sites and we feel like yes we know about the topic, this is because the Google news about the website, its worthiness, its value for the audience and the accordingly ranks them, and if google bot is giving rank to a particular website then, it definitely has something to offer to the rest of the society.

TYPES OF SEO 

1) TECHNICAL SEO

It is  basically the process or the steps that ensure that our website follows all the necessary guidelines of te latest crawlers in order to get traffic on our websites organically .

2) ON PAGE SEO

It refers to initiating all the necessary guidelines set by Google on our website, some of which we have discussed above apart from that one can be, using an appropriate language and not using foul language. As the name suggests it consists of all the techniques done under the domain of the website only.

3) OFF PAGE SEO 

It consists of all the techniques done outside the domain of the website to have the traffic engaged to our website. For example, sending links to our website to our family, friendls, using backlinks on other sites so the audience from there also goes to our website and as well as if we post a backlink on any website for our site then the crawler assumes our site to be promoted by that website, leaving a positive impact.

SEO COURSE 

There may be many varied SEO courses, which you coud study in any institute, This SEO is a sub domain of the field of digital marketing and in the field each subdomain is a carrier course in  its own , just like ythe social media marketing , the google ads and the SEO etc .

All the major institutions provide the option for the basic facilities, like if you want to opt for the full time digital marketing course then you could do that but if you want to master the 1 subfield inside it you can also do that. So if you want to focus on only the SEO you can aslo do that as it can be a brilliant option for the carrier, it can optimize your ranking amongst  the different search engines.

 FUNDAMENTALS OF SEARCH ENGINE OPTIMIZATION 

The fundamentals of the Search engine optimization require various things to keep in mind and initiate, first, you want to think like a user that what does the user wants, the second thing you should keep in the mind is that you are not stating anything false through your content , you are stating all the things that are true and are stating the genuine facts.

Other fundamentals include some protocols like Google has provided us with some certain amount of pixels and we are required to choose the name of topic under those pixels only and apart from that our title must have a power word, and emotion, a number etc . our meta title must also have the keyword and this is called as the SEO friendly URL check. 

We must also add an alternative text to the images we have uploaded so as the crawler of the search engine finds it easy to know that what the [image is about . 

Apart from these, you must try to make your content at least 1500 words long so that the reader , or your audience atleast spends some time in reading the contents of your website and by this the audience retention of your website also increases making it more and even more trustworthy in the eyes of search engines .

Moreover, there are many protocols of the google so if you want to make sure that you are following all the protocols and doing a good SEO check then you should install the rank math plugin for the website , it is a good plugin that is made for the SEO purposes, it gives u marks according to  your SEO rules that have been applied , a score above 80-85 is seen as good and if your score is 90 or above 90 then that is very good . 

ONE THING TO LEARN AND KEEP IN MIND ABOUT THIS FIELD IS THAT IT IS A CONTINUOUS PROCESS , THAT MEANS THAT YOU CAN NEVER STOP WORKING ON THE SEO TECHNIQUES ,

BECAUSE YOU CAN ALWAYS DELIVER A CONTENT OR SOMETHING BETTER THEN EARLIER TO THE AUDIENCE.

HOW TO GET BETTER IN SEO 

You can never learn a new thing or a new concept in a single day  and also you can not master the SEO in just sometime , but you may need to practice it dailly at least 1-2 hours . Content is the king in the Search engine optimization , so if you have the factor that makes you content unique from the rest of the contents on Google then surely you can get a rank from the search engine. 

You must be well aware of what are the latest things happening in your field, so accordingly you could deliver to your audience, and also edit to improve your content . 

Ultimately the game is about the on page and off page , and in the on page the game is basically about the content , so if yu want to improve yourself in the content writing you can refer our content writing blog  click here . this will help you alot in getting to know and improve yourself in the field of content writing . 

BENIFITS OF SEO 

SEO has various benefits, practising it on routine basis not only helps you to have traffic on your website , but also if you are performing SEO from much time then it creates a sense of goodwill and trust in the eyes of your audience. Moreover this is much cost cost-effective and you may not have to spend a hefty amount of money doing SEO , also you can easily overshadow your competitors by doing food in this field. 

TOOLS FOR SEO

  1. SEMRUSH
  2. RANK MATH SEO 
  3. AHREFS 
  4. GOOGLE SEARCH CONSOLE 
  5. GOOGLE ANALYTICS 

All the above-mentioned tools will help you a lot in your SEO journey, some tools will help you in applying all the necessary protocols, while some will help you to understand your competitor in detail. 

SEO FOR YOUTUBE 

Till now we have understood about the google, how the google algorithm works how it ranks you, how it perceives your site to be , now we are going to learn about the SEO for youtube as it is also a rewarding platform.

You can initiate the following steps to perform good on your youtube channel . 

  1. HAVING A GOOD VIDEO TITLE 

If the title of your video is compelling enough then the chances of the audience clicking on the video increases . 

  1. HAVING AN EYE CATCHING THUMBNAIL

Thumbnail is what that tempts the audience to click on a video, so make sure you have a good thumbnail, you can do it by various photoshopping apps . 

  1. USING TAGS PROPERLY

You must use the tags that are belonging to your niche , or your field so that you can also apply or use them on your video in order to get the audience 

  1. WRITING DESCRIPTION IN DETAIL

You must write in detail the description, this helps  the youtube to suggest your videos to others as well 

  1. PROMOTION OF YOUR VIDEOS 

Promotion will give you the precious views, you can do it by sending the links of the video to the people who are interested in seeing it , or sharing your video amongst your family or friends . 

  1. HAVING A GOOD AUDIENCE RETENTION

Everything is in vain if you do not have good audience retention. so from the start, you should have a factor in your video that will want the audience to watch the video till last so as to have a good audience tension 

  1. DELIEVERING REGULARLY

To be successful in the youtube SEO , you should deliver regular content to your audience, whether you are getting the views or not still you should set a decent average on your channel; and post accordingly, as the constituency is the key 

This was all bout the SEO that you want to know 

To know more about Content writing  click  here

To know more about digital marketing click here

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